2011 - How Tragedy Became The Game Changer
LOST OUR HOUSE :-
Back in 2011, while I was in high school, my father’s job in Detroit, MI suddenly got outsourced overseas and he was left with no job. This was when the auto industry crashed and many others who were in the auto industry were left jobless. A few months later, we lost our house because we were not able to make regular payments since my dad was the only one with a Full Time Job.
NO MONEY :-
This led our family to be homeless having to bounce around to relatives houses. To date this was one of the toughest times in my life but also a very big pivotal point. I knew I had to make money to help my family out and get us back in a house but didn't no what to do. and make it fast so I hustled.
CONCEPT OF DRUG DEALING:-
Initially I was considering doing what everyone does who needs money fast and sell drugs but the risks outweigh the benefits to me and I knew I was better than that. I took the concept of “Drug Dealing” and started brainstorming ways I could do something similar but legal.
THE IDEA OF SUPPLEMENTS :-
At the time all my friends worked out and were into fitness, this led me to the idea of selling them supplements. Growing up my parents always beat 3 things in my head.
1.Never Give Up.
2. Be your own person.
3. Do what makes you happy.
(Top- Size Up OG HeadQuarters at my parents house 2011, Bottom- Size Up Shelby the Day we Got the Keys 2012)
NO ENOUGH SPACE :-
Eventually, it came to the point where I did not have enough space to store all the inventory and started thinking of options. Initially, I was set on getting a storage unit and running everything out of there but after weighing out the Pros and Cons it would have been a burden to do so and all the units that had AC built in costed a fortune.
WAREHOUSE BUT OUT OF LUCK :-
This lead me to shift my mindset to finding a warehouse but out of luck, the father of one of my classmates from high school had a vacant lot at one of the plazzas he owned that had been vacant for quite some time. He wanted to get someone to move in so he offered me a deal I could not pass up.
CREDIT SCORE IS NON-EXISTENT :-
Everything was looking good and I was expecting to get the keys in the next few weeks when one morning I got a call from him saying; “Sorry for the bad news but we can't lease the unit out to you, your credit score is nonexistent". At the time I was 19 years old, never had a credit card in my life, paid for everything cash which meant I had no established credit. He told me I could get my parents to co-sign on the lease it should work but what he didn't no was their credit was worse then mine from the foreclosure.
HIGH SCHOOL FRIEND :-
I was pretty beat down over the whole situation and thought it wasn't going to happen anymore. That's when Kristjan came along - Kristjan was one of my good friends at the time. We both transferred to a new high school at the same time and both played football so we shared some common traits.
The Start of a New Era
FREE SIZE UP SHIRTS :-
The days following I got a steady flow of new customers saying they saw half there gym wearing a Size Up shirt and wanted to see what all the hype was about. I continued giving all customers who made a purchase a Free Size Up shirt for the next 3 or 4 months. To this day this is one of the main reason why I believe I was getting the traffic I was getting.
FREE STUFF MAKES PEOPLE HAPPY :-
it was Free stuff makes people happy, very happy so how can I do something to make it work out for both of us and I came to conclusion that a Free shirt was my best option. In my opinion when someone is wearing a Size Up shirt they are a walking billboard everywhere they go.